Thescale, with ISSN NO 1596-9975 first debuted as a hardcover newsmagazine in August 2010 and converted to a weekly newspaper a year later. After a lull, it is coming back now as a digital newspaper platform published by Imeasi Nigeria (RC1513324).
We pledge to remain a hardcopy newspaper that would be refreshenly displayed on our numerous newsstands across the country. Plans on debuting the hardcopy fortnightly are in top gear and would be unfolded as soon as possible.
We still remain an independent news organization focused on serving the Nigerian audience and the world at large with verified and undiluted news reports
However, not only a few would wonder why another online newspaper in the already saturated social media space. But examine the crowd out there and you’ll discover that in times past in this country, while some Watch and Tell the News from the Inside, others dish them from the Week, the World and business perspectives. Few give the news straight from the Sources. None focused on the people.
But with advent of the social media, the media space has been widened, enlarged and the focus now on the people, thereby elevating public opinion in our political culture. It’s the only means to measure and scale the news.
Nevertheless, the growing importance and popularity of public opinion in the world today means that for Nigeria to catch up and for our democracy to be strong and virile, public opinion must shape public policies. Public opinion rules America. The White House is just there to implement their decisions as aggregated by a strong public opinion sector, an arm of the American media industry.
Now, when you examine the media industry in Nigeria, you’ll find that the opinion poll sector is yet to be exploited and developed. Public opinion polls or the Pollsters, as they’re known in advanced democracies are very much uncoordinated and still haphazardly done in Nigeria, with a few of the electronic media occasionally straying into it, albeit unknowingly.
We recognize the pioneering efforts of Dr Ngozi Okonjo Iweala and her NO 1 Polls in Abuja and Holler Africa. We’re here to help them. Thescale online newspaper has come to fill the yawning gap with a new concept – that of scaling and measuring the news as well as keeping tracks of such measurements. We shall dish them graphically delicious, refreshing as well as regularly put our leaders on the scale and tell them their weekly and monthly ratings.
We believe this will keep them on their toes and bridge the gap between the government and the governed. Our bottom/top approach and as the authentic voice of the masses means that Thescale online will be more interview oriented, just as we shall not neglect hard news.
Our mission therefore is to contribute to the growing importance and popularity of public opinion polls in our life; ensuring that the totality of such views, feelings and aspirations as well as the right values and norms that bind us together as a people are adored, respected and promoted. We shall not be sensational but will focus on those attitudes and practices that encourage our togetherness.
The masses have a big role to play in the actualization of our vision and therefore we shall strive to get their feelings on government policies back to the government and vice versa. We know the enormity of our mission and therefore, we promise to jealously guard our editorial policy not to compromise the truths and facts shown on the scales.
We also promise that at Thescale online, the professional ethics and code of conduct of the Journalism profession will be supreme and our guiding Bible; we shall be factual and objective at all times with very balanced reports and opinions.
We further promise that Thescale online shall be a treasure that only those who seek shall find it and when found, shall not only be a treasurable companion to the masses only, but also to scientists, researchers, politicians, business men and women and all classes of people.
Independence
We shall be non-partisan at Thescale.com.ng; we decide independently which subjects to cover and shall always aim at transmitting the entire story without any influence from financial or advertisers’ interests.